Roberto Amores Breganciano

Developed and executed comprehensive commercial strategies to drive market expansion and achieve significant revenue growth.

Designed and implemented effective pricing policies and commercial terms, optimizing profitability and market competitiveness.

Spearheaded internationalization initiatives, successfully penetrating new global markets and expanding company reach.

Managed the full sales cycle from lead generation to closing, consistently acquiring new key accounts and fostering client relationships.

Established key performance indicators (KPIs) and implemented CRM systems for robust sales tracking and performance analysis, improving data-driven decision making.

Managed departmental budgets, ensuring efficient resource allocation and cost control while meeting strategic objectives.

Conducted in-depth market analysis to identify growth opportunities and inform strategic business development plans across LATAM and Spain.

Provided expert advisory to clients, guiding them through complex solutions and ensuring high satisfaction and project success.

Elaborated and successfully defended technical project proposals on-site, securing new contracts and expanding market share.

Identified and cultivated strategic business partners, expanding market reach and revenue streams in key regions.

Represented the company at industry trade fairs, generating qualified leads and strengthening brand presence.

Trained and empowered distributors, enhancing their product knowledge and sales capabilities to increase regional performance.

Analyzed and developed international markets, contributing to global sales expansion and identifying new business opportunities.

Advised clients on complex technical solutions, ensuring alignment with their operational needs and project specifications.

Provided comprehensive pre-sales consulting, translating client requirements into viable technical proposals.

Prepared and presented compelling technical offers to clients, leading to successful contract negotiations and project awards.

Defined and implemented country-specific sales strategies, optimizing market penetration and growth across LATAM.

Established and expanded commercial networks, significantly increasing distribution channels and market reach.

Conducted targeted visits to potential clients, successfully converting leads into new business opportunities.

Performed detailed market studies to identify new opportunities and inform strategic commercial planning by country.

Developed tailored commercial plans and policies for various countries, aligning with regional market dynamics.

Successfully opened and developed new markets in Northern Spain (País Vasco, Castilla y León, Cantabria, Asturias, Galicia).

Managed and nurtured a portfolio of key clients, ensuring high retention and fostering long-term relationships.

Conducted market research and competitive analysis, informing product evolution and strategic positioning.

Provided comprehensive training to the sales team on new product features and market developments, enhancing their sales effectiveness.

Developed compelling sales arguments, including product comparisons and technical datasheets, to support the commercial team.

Analyzed sales performance and monitored work plans for each product line, ensuring target achievement.

Offered expert pre-sales advice to clients, facilitating informed purchasing decisions for technically complex products.

Presented technically complex products to potential clients, effectively communicating value propositions and securing interest.

Defined product strategies instrumental in achieving company objectives and market share growth.

Led maintenance for critical ticketing systems across multiple tram networks (Vitoria, Zaragoza, Murcia), managing a team of 5 and 1 subcontractor.

Managed onboard railway equipment projects for Vitoria Tram and Bilbao Metro, ensuring timely and successful delivery.

Oversaw second-phase ticketing projects for Zaragoza Tram and Vitoria Tram expansion, driving project completion and system integration.

Implemented, maintained, and enhanced CRM-based databases (Salesforce), improving data integrity and operational efficiency.

Directed logistics for repairs and warehouse operations, optimizing inventory management and service delivery.